Conceptualization
In the context of an ad commercial or marketing campaign, conceptualization is about creating a core idea that will drive the overall message and visual elements of the campaign.
Idea Generation
Brainstorming creative concepts and themes that align with the brand’s message and audience’s interests.
Scriptwriting
Writing a compelling script that narratively conveys the advertisement’s message.
Storyboarding
Creating a visual storyboard to outline the ad’s sequence and visual style.
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