Digital Marketing
Digital marketing encompasses a range of strategies aimed at promoting products or services through means. This includes utilizing the internet, mobile phones, display advertising and other digital platforms. Essentially digital marketing involves leveraging channels and techniques to engage with customers in the places they frequent most; the online realm.
- Search Engine Presence
- Content & Social Engagement
- Direct Outreach & Online Advertising
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Search Engine Optimization (SEO)
Search Engine Optimization is a set of strategies and practices aimed at improving a website’s visibility on search engines like Google.
Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. Content types include blog posts, articles, videos, infographics, and more.
Social Media Marketing
Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to promote products or services. Creating and curating content, running ads, and engaging with the audience on social media.
Pay-Per-Click (PPC) Advertising
Running paid advertising campaigns on search engines like Google or Bing. Bidding on keywords to display ads in search results and paying when users click on the ads.
Email Marketing
Consider every touchpoint where customers interact with your brand, both online and offline. Ensure a consistent and positive brand experience across all channels.
Affiliate Marketing
Brand management and consulting involve the strategic planning, development, and oversight of a brand to ensure its effective positioning and performance in the market.
Video Marketing
Conduct ongoing market research to stay informed about industry trends, consumer preferences, and competitive landscapes. Analyze data to make informed decisions and adjustments to the brand strategy.
Online PR
Managing online reputation, building relationships with online media, and creating positive brand perception. Addressing and managing online mentions, reviews, and comments.
Mobile Marketing
Targeting users on mobile devices through mobile-optimized websites, apps, or mobile-specific advertising. Leveraging mobile channels such as SMS marketing or mobile apps.
Analytics and Reporting
Using analytics tools to track and analyse the performance of digital marketing campaigns. Making data-driven decisions to optimize campaigns and improve ROI.
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Social Media Promotion
CONTENT MARKETING
Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. Content types include blog posts, articles, videos, infographics, and more.
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Social Media Marketing
Search Engine Optimization is a set of strategies and practices aimed at improving a website’s visibility on search engines like Google.
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